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News — street wear

Project Genesis 2.0

Boucard Boujoly elegante fashion high end high end fashion street wear urban

Project Genesis 2.0

It came to me back in March 2020. After a month later, when the world was unexpectedly abducted by quarantine, orders came through from the government. At least that's how It felt. I finally found myself not rushing through things as usual. Bad habits!  The city streets were quiet as I remember. I was able to lay on my back, rest my head over a comfy pillow while trying to review and synchronized with the past, present, and future. I took a deep breath, then a deeper breath in a slow, repetitive motion three times before I canceled out all...

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Rebranding

Boucard Boujoly elegante fashion high end high end fashion rebranding street wear

Rebranding

It has been a big deal for me to finally launched my first rebranding story and collection. And I hope that you all are as excited as much as I'm. Sadly I have to say goodbye to Blakk April and say welcome to Boucard Boujoly. I hope this journey as Boucard Boujoly pushes the fashion boundaries beyond our expectations.  

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